West Point

Cookie Policy

Last updated: October 24, 2024

This Cookie Policy explains what cookies are, how West Point (westpoint.digital) uses them, and how we handle third-party tracking with Google Consent Mode v2 in compliance with the POPI Act of South Africa.

1. Understanding Cookies

Cookies are small text documents stored directly on your computer or mobile device when browsing websites. They facilitate basic site navigation, store your selected options, and provide useful performance metrics to website administrators.

2. Our Google Consent Mode v2 Setup

Our website utilizes a strict "opt-in" approach for all non-essential cookies. Prior to making your selection on our consent banner, we automatically disable Google Analytics, marketing cookies, and personalization parameters. Only necessary security and configuration scripts run by default.

3. Cookie Categories Overview

CategoryPurposeConsent SignalsDefault Status
NecessarySecurity, basic layout, and keeping track of your cookie settingssecurity_storage, functionality_storageGranted
AnalyticsMeasures aggregate visitor flow and traffic patternsanalytics_storageDenied
MarketingTailors and measures targeted advertising relevancead_storage, ad_user_data, ad_personalizationDenied

4. Cookies We Use

NameTypeProviderPurposeLifespan
cookieConsentSettingsLocalStoragewestpoint.digitalStores your analytical and advertising preferences1 Year
_gaCookieGoogle AnalyticsDistinguishes unique anonymous site visitors2 Years
_gcl_auCookieGoogle AdsAnalyzes advertising efficiency and traffic origin90 Days

5. Manage & Revoke Consent

You can adjust or entirely revoke your consent options at any point. By selecting the "Cookie Settings" option in our footer, the consent banner will reappear, allowing you to update your choices instantly.

6. Questions & Queries

For technical inquiries regarding our cookie setups or data tracking methods, please contact us at [email protected].